Zijderveld, Anton C . On cliches : the supersedure of meaning by function in modernity / Anton C. Zijderveld. - London : Routledge & Kegan Paul , 1979. - x,129p. : ill ; 21cm . Include index ISBN: 071000180X UKP 9.95 Subjects--Index Terms: SOCIOLINGUISTIC Dewey Class. No.: 301.14 / ZIJ/O