Kotler, Philip. Marketing management / by Philip Kotler. - 11th ed / . - New Delhi : Prentice Hall of India , 2004. - xxix,ca.746p. : ill.,figs.,tables,picts. ; 21cm . Include indices ISBN: 8120320832 Rs.325.00 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / KOT/M