TY  - BOOK
AU  - Belch,George E.
AU  - Blech,Michael A..
TI  - Advertising and promotion : an integrated marketing communications perspective / 
SN  - 007047382X
U1  - 658.8 
PY  - 2001///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - MARKETING
N1  - Includes glossary and index
ER  -