Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective /  
George E. Belch and Michael A. Blech. 
 - 5th ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2001. 
 - xx,ca.855p. :   ill.,figs.,picts. ;   22cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>007047382X  RS. 385.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEL/A