TY  - BOOK
AU  - Kotlar,Philip .
AU  - Armatrong,Gary  .
TI  - Principles of marketing / 
SN  - 8120318390
U1  - 658.8 
PY  - 2001///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MANAGEMENT- MARKETING
N1  - Includes appendix-27p. , glossary-10p. , credits-2p. , subject index-16p
ER  -