Kotlar, Philip . <br/><br/>
Principles of marketing /  
Philip Kotlar and Gary Armstrong. 
 - 9th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2001. 
 - xxxi,785p. :   ill. ;   23cm .  
<br/><br/>Includes appendix-27p. , glossary-10p. , credits-2p. , subject index-16p. 
<br/><br/><label>ISBN: </label>8120318390  Rs. 425.00 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT- MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P