Chaston, Ian  . <br/><br/>
New marketing strategies : evolving flexible processes to fit market circumstance /  
Ian Chaston. 
 - New delhi :   Response Books ,   2000. 
 - vii,199p. :   illus.,figs., tables ;   25cm .  
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>8170368839  395 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA/N