TY  - BOOK
AU  - Boyd,Harper W..
AU  - Walker,Orville C..
AU  - Mullings,John  .
AU  - Larreche,Jean-Claude  .
TI  - Marketing management : a strategic decission- making approach / 
T2  - The McGraw-Hill / Irwin in Seires in Management, 
SN  - 0071123075
U1  - 658.8 
PY  - 2002///
CY  - Boston : 
PB  - McGraw-Hill , 
KW  - MARKETING-MANAGEMENT
N1  - Includes bibliographical references and index
ER  -