Boyd, Harper W.  . <br/><br/>
Marketing management : a strategic decission- making approach /  
Harper W. Boyd ... et al . 
 - 4th ed /   . 
 - Boston :   McGraw-Hill ,   2002. 
 - xxi,594p. :   ill.,figs.,tables ;   25cm .  
 - The McGraw-Hill / Irwin in Seires in Management,   NULL  NULL; .
 - The McGraw-Hill / Irwin in Seires in Management,   NULL  NULL; .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071123075  USD 25.95 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY/M