Czinkota, Michael R. <br/><br/>
Marketing management /  
Michael R. Czinkota and Masaaki Kotabe. 
 - 2nd ed /   . 
 - Australia :   Thomson South-Western ,   2002. 
 - xxv,597p. :   ill.,figs.,pics. ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9812403663  Rs.495.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI/M