TY - BOOK AU - Johnson,Eugene M.. AU - Kurtz ,David L.. AU - Scheuing,Eberhard E.. TI - Sales management : concepts,practices, and cases / T2 - McGraw-Hill Series in Marketing, SN - 0071134026 U1 - 658.81 PY - 1994/// CY - New York : PB - McGraw-Hill , KW - SALES MANAGEMENT N1 - Includes bibliographical references and index ER -