Sales management : concepts,practices, and cases /
Eugene M. Johnson, David L. Kurtz and Eberhard E. Scheuing.
- 2nd ed / .
- New York : McGraw-Hill , 1994.
- xxi,564p. : ill.,pics. ; 23cm .
- McGraw-Hill Series in Marketing, NULL NULL; .
- McGraw-Hill Series in Marketing, NULL NULL; .