TY  - BOOK
AU  - Churchill,Gilbert A..
AU  - Peter ,J.Paul  .
TI  - Marketing : creating value for customers / 
SN  - 0071152253
U1  - 658.8 
PY  - 1998///
CY  - Boston : 
PB  - McGraw-Hill , 
KW  - MARKETING
N1  - Includes appendix and index
ER  -