Churchill, Gilbert A.  . <br/><br/>
Marketing : creating value for customers /  
Gilbert A.Churchill and J.Paul Peter. 
 - Boston :   McGraw-Hill ,   1998. 
 - xxv,630p. :   ill.,figs.,tables,col.pics. ;   28cm .  
<br/><br/>Includes appendix and index 
<br/><br/><label>ISBN: </label>0071152253  USD 21.95 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU/M