TY  - BOOK
AU  - Guiltinan,Joseph P..
AU  - Paul,Gordon W..
AU  - Madden,Thomas J..
TI  - Marketing management : strategies and progress / 
SN  - 007114255X
U1  - 658.8 
PY  - 1997///
CY  - Boston : 
PB  - McGraw-Hill , 
KW  - MARKETING-MANAGEMENT
N1  - Includes bibliograpghy and index
ER  -