Guiltinan, Joseph P.. <br/><br/>
Marketing management : strategies and progress /  
Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. 
 - 6th ed /   . 
 - Boston :   McGraw-Hill ,   1997. 
 - xvi,463p. :   ill.,figs.,tables ;   24cm .  
<br/><br/>Includes bibliograpghy and index 
<br/><br/><label>ISBN: </label>007114255X  USD 15.95 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI/M