Global marketing management / by Warren J. Keegan , Elyse Arnow Brill and Gautam Dutta
By: Keegan, Warren J [author].
Contributor(s): Brill, Elyse Arnow [joint author] | Dutta, Gautam [joint author].
Material type:
TextPublisher: Boston : Pearson, 2014Edition: 8th ed.Description: xxii, 476p.: 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789332584327:.Subject(s): EXPORT MARKETING -- MANAGEMENT | GLOBAL MARKETING -- MANAGEMENTDDC classification: 658.84
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Central Library Library Annex (Ground Floor) | 658.84 KEE/G (Browse shelf) | 1 | Available | 120153 | |
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Central Library Library Annex (Ground Floor) | 658.84 KEE/G (Browse shelf) | 2 | Available | 120154 | |
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Central Library Library Annex (Ground Floor) | 658.84 KEE/G (Browse shelf) | 3 | Available | 120152 | |
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Central Library Library Annex (Ground Floor) | 658.84 KEE/G (Browse shelf) | 4 | Available | 120155 |
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| 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 KEE/G Global marketing management / | 658.84 LAU/E E-commerce : business, technology, society / | 658.84 MUR/E E-commerce : concepts, models, strategies / | 658.84 ROS/M Marketing channels : a management view / |
Includes bibliographical references and indexes.
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