Strategic brand management: building,measuring and managing brand equity / By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
By: Keller, Kevin Lane.
Contributor(s): Parameswaran, Ambi M. G [joint author] | Jacob, Isaac [joint author].
Material type:
TextPublisher: Chennai: Pearson Education Asia, 2017Edition: 4th ed.Description: xxix, 586 p.: ill. ; 26 x 21 cm.ISBN: 9789332542204.Subject(s): BRAND NAME PRODUCTS --MANAGEMENTDDC classification: 658.827
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Central Library Library Annex (Ground Floor) | 658.827 KEL/S (Browse shelf) | 1 | Available | 3520 | 113194 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.827 KEL/S (Browse shelf) | 2 | Available | 3520 | 113195 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.827 KEL/S (Browse shelf) | 3 | Available | 3520 | 113196 |
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| 658.827 DUT/B Brand management: | 658.827 HAL/D Darwin`s brands : adapting for success / | 658.827 KEL/S Strategic brand management: | 658.827 KEL/S Strategic brand management: | 658.827 KEL/S Strategic brand management: | 658.827 ROY/B Brand management (an Indian perspective) / | 658.827 ROY/B Brand management (an Indian perspective) / |
State Grant 2016-2017
Includes bibliographical referrences and index.
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