Review of marketing research / edited by Naresh K. Malhotra
Contributor(s): Malhotra , Naresh K [editor].
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2006Description: v.2 : xi, 240p. : figures, tables, ill. ; 24cm.ISBN: 9788120333147.Subject(s): MARKETING RESEARCHDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library Library Annex (Ground Floor) | 658.83 MAL/R (Browse shelf) | 1 | Available | 110310 |
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| 658.83 MAL/M Marketing research an applied orientation / | 658.83 MAL/M Marketing research an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/R Review of marketing research / | 658.83 NAR/M Marketing research : text and cases / | 658.83 TUL/M Marketing research : measurement and method / | 658.8342 DAT/C Consumer behaviour and advertising management / |
includes index.
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