Global marketing : a decision-oriented approach / by Svend Hollensen and Madhumita Banerjee.
By: Hollensen, Svend [author].
Contributor(s): Banerjee, Madhumita [joint author].
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2010Edition: 4th ed.Description: xxxix,753p. : Ills., figs., tables, etc. ; 27cm.ISBN: 9788131728147.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Includes bibliographical references and index.
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