Consumer behaviour and advertising management / Debraj Datta and Mahua Datta.
By: Datta, Debraj.
Contributor(s): Datta, Mahua.
Material type:
TextPublisher: Delhi : Vrinda Publications , 2009Edition: .Description: xx,529p. : Ills., figs., tables etc. ; 26cm.ISBN: 9788182811638.Subject(s): CONSUMER BEHAVIOURDDC classification: 658.8342
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library Library Annex (Ground Floor) | 658.8342 DAT/C (Browse shelf) | 1 | Available | 102150 | |
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Books
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Central Library Old Stack Room | 658.8342 DAT/C (Browse shelf) | 2 | Available | 102151 | |
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Books
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Central Library Old Stack Room | 658.8342 DAT/C (Browse shelf) | 3 | Available | 102152 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.8342 DAT/C (Browse shelf) | 4 | Available | 102153 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.8342 DAT/C (Browse shelf) | 5 | Available | 102154 |
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| 658.83 MAL/R Review of marketing research / | 658.83 NAR/M Marketing research : text and cases / | 658.83 TUL/M Marketing research : measurement and method / | 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 EAS/C Consumer behaviour : applications in marketing / |
Includes bibliography
102150 RS300.00
102151
102152
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102154
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