Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W.
Material type:
TextPublisher: New Delhi : PHI Learning , 2009Edition: .Description: vii,144p. : tables ; 21cm.ISBN: 9788120325296.Subject(s): ADVERTISING | ADVERTISING- MEDIA PLANNINGDDC classification: 659.111
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library Library Annex (Ground Floor) | 659.111 KEL/A (Browse shelf) | 1 | Available | 101995 | |
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Books
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Central Library Library Annex (Ground Floor) | 659.111 KEL/A (Browse shelf) | 2 | Available | 101996 |
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| 659.1 PAN/B Vigyapan bazar aur hindi/ | 659.1 SHA/A Advertising and promotions : an IMC perspective / | 659.1 SHA/A Advertising and promotions : an IMC perspective / | 659.111 KEL/A Advertising media planning : a brand management approach / | 659.111 KEL/A Advertising media planning : a brand management approach / | 659.111 SHA/A Advertising:planning and implementation / | 659.111 SHA/A Advertising:planning and implementation / |
includes index
101995 RS150.00
101996
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