Services marketing : text and cases / Harsh V. Verma.
By: Verma, Harsh V.
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2012Edition: 2nd ed.Description: xii,660p. : ills. ; 23cm.ISBN: 9788131754474.Subject(s): SERVICES MARKETINGDDC classification: 658.8
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includes index
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