Consumer behavior : building marketing strategy / Del I. Hawkins,David L. Mothersbaugh,Amit mookherjee.
By: Hawkins, Del I.
Contributor(s): Mothersbaugh, David L | Mookherjee, Amit.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2011Edition: 11th ed.Description: xxix,866p. : ills. ; 22cm.ISBN: 9780070682160.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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| 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 ENG/C Consumer behavior / | 658.8342 GHA/C Consumer behaviour in India / | 658.8342 HAW/C Consumer behavior : building marketing strategy / | 658.8342 HAW/C Consumer behavior : building marketing strategy / | 658.8342 HOY/C Consumer behavior / | 658.8342 HOY/C Consumer behavior / |
includes index
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