Marketing research : measurement and method / Donald S. Tull,Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
TextPublisher: New Delhi : PHI Learning , c1993 rep 2009Edition: 6th ed.Description: xviii,863p. : ills ; 22cm 1 CD.ISBN: 9788120309616.Subject(s): MARKETING RESEARCHDDC classification: 658.83
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| 658.83 SRI/C Case studies in marketing : the Indian context / | 658.83 SRI/C Case studies in marketing : the Indian context / | 658.83 TUL/M Marketing research : measurement and method / | 658.83 TUL/M Marketing research : measurement and method / | 658.83 TUL/M Marketing research : measurement and method / | 658.8342 ASS/C Consumer behavior : and marketing action / | 658.8342 ASS/C Consumer behavior : and marketing action / |
includes appendix,glossary and index
97264 RS395.00
97265
97266
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