Marketing management : global perspective Indian context / V S Ramaswamy,S Namakumari.
By: Ramaswamy, V S.
Contributor(s): Namakumari, S.
Material type:
TextPublisher: London : Macmillan , 2009Edition: 4th ed.Description: xxxix,872p. : ill,col.pho, ; 23cm.ISBN: 9780230637290.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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