Consumer behavior / by John G Mowen.
By: Mowen, John G.
Material type:
TextPublisher: New york : Macmillan , 1990Description: xvii,814p. : ills. pictures ; 25cm.ISBN: 002946269X.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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| 658.8342 HOY/C Consumer behavior / | 658.8342 HOY/C Consumer behavior / | 658.8342 LOU/C Consumer behavior : concepts and applications / | 658.8342 MOW/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / |
Includes index
25897
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