Consumer behavior : bilding marketing strategy / by Del I Hawkins, David L. Mothersbaugh and amit Mookerjee.
By: Hawkins, Del I.
Contributor(s): Mothersbaugh , David L | Mookerjee, amit.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2010Edition: 11th ed.Description: xi, 866p. : ills. ; 24cm.ISBN: 9780070682160.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Central Library Library Annex (Ground Floor) | 658.8342 HAW/C (Browse shelf) | 1 | Available | 93038 |
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| 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 EAS/C Consumer behaviour : applications in marketing / | 658.8342 EAS/C Consumer behaviour : applications in marketing / | 658.8342 HAW/C Consumer behavior : bilding marketing strategy / | 658.8342 HAW/C Consumer behavior : building marketing strategy / | 658.8342 KAR/C Consumer behavior and managerial decision making / | 658.8342 KUM/C Consumer behaviour and branding : concepts, readings and cases the Indian context / |
Includes index
93038 RS510.00
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