Global marketing management : changes, challenges and new strategies / by Kiefer Lee and Steve Carter.
By: Lee, Kiefer.
Contributor(s): Carter , Steve.
Material type:
TextPublisher: New Delhi : Oxford University Press , 2005Edition: .Description: xxxi,582p. : ills.figs,pictures ; 24cm.ISBN: 9780195682151.Subject(s): MANAGEMENT-MARKETINGDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library Old Stack Room | 658.8 LEE/G (Browse shelf) | 1 | Available | 91224 | |
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Books
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Central Library Old Stack Room | 658.8 LEE/G (Browse shelf) | 2 | Available | 91225 |
Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser
| 658.8 KUR/P Principles of marketing / | 658.8 LAL/M Marketing management : text and cases / | 658.8 LAL/M Marketing management : text and cases / | 658.8 LEE/G Global marketing management : changes, challenges and new strategies / | 658.8 LEE/G Global marketing management : changes, challenges and new strategies / | 658.8 LIL/M Marketing models / | 658.8 LIL/M Marketing models / |
Includes index and glossary
91224 RS465.00
91225
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