Branded entertainment : product placement and brand strategy in the entertainment business / by Jean-Marc Lehu.
By: Lehu, Jean-Marc.
Material type:
TextPublisher: NewDelhi : Kogan Page , 2007Edition: .Description: ix,266p. : ills. figures ; 21cm.ISBN: 0749451513.Subject(s): PUBLIC PERFORMANCESDDC classification: 791.40688
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Central Library Old Stack Room | 791.40688 LEH/B (Browse shelf) | 1 | Available | 89535 | |
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Central Library Old Stack Room | 791.40688 LEH/B (Browse shelf) | 2 | Available | 89536 |
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| 784.495414 BRA/L Lalan parikrama / | 790.9548 PET/P Performing pasts : | 791.38 MUK/P The paradas : a study in their coinage and history / | 791.40688 LEH/B Branded entertainment : product placement and brand strategy in the entertainment business / | 791.40688 LEH/B Branded entertainment : product placement and brand strategy in the entertainment business / | 791.43 BAR/F The fundamentals of film-making / | 791.43 KHA/D Dhrupadi / |
Includes Index
89535 RS395.00
89536
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