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Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland.

By: Sutherland, Max.

Material type: Text

TextPublisher: Australia : Allen and Unwin , 2010Edition: 3rd rev.ed.Description: 366p. : figures ; 23cm.ISBN: 9781741755992.Subject(s): ADVERTISINGDDC classification: 659.1

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library Old Stack Room	659.1 SUT/A (Browse shelf)	1	Available		84682

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Includes index

84682 RS450.00

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Central Library , Vidyasagar University

Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland.

By: Sutherland, Max.

Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser