How to advertise : what works, what doesn`t - and why / by Kenneth Roman and Jane Maas.
By: Roman, Kenneth.
Contributor(s): Maas, Jane.
Material type:
TextPublisher: New Delhi : Kogan Page , 2008Edition: 3rd ed.Description: xxi,218p. : figures ; 23cm.ISBN: 9780749442330.Subject(s): ADVERTISINGDDC classification: 659.1
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Text Book
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Includes glossary and index
82144 RS 295.00
82143
84702
89549
89550
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