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Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber.

By: Stafford, Marla R.

Contributor(s): Faber, Ronald J.

Material type: Text

TextPublisher: New Delhi : Prentice Hall of India , 2005Edition: .Description: 380p. : figures ; 23cm.ISBN: 812032739X.Subject(s): ADVERTISINGDDC classification: 659.1

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Item type	Current location	Call number	Copy number	Status	Barcode
Books	Central Library Old Stack Room	659.1 STA/A (Browse shelf)	1	Available	81655
Books	Central Library Old Stack Room	659.1 STA/A (Browse shelf)	2	Available	81656
Books	Central Library Old Stack Room	659.1 STA/A (Browse shelf)	3	Available	81657

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Previous	659.1 ROM/H How to advertise : what works, what doesn`t - and why /	659.1 SIN/A Advertising : with special reference to India /	659.1 STA/A Advertising, promotion, and new media /	659.1 STA/A Advertising, promotion, and new media /	659.1 STA/A Advertising, promotion, and new media /	659.1 SUT/A Advertising and the mind of the consumer : what works, what doesn`t, and why /	659.1 TEL/E Effective advertising: understanding when, how, and why advertising works /	Next

Includes index

81655 RS295.00

81656

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Central Library , Vidyasagar University

Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber.

By: Stafford, Marla R.

Contributor(s): Faber, Ronald J.

Browsing Central Library Shelves , Shelving location: Old Stack Room Close shelf browser