Marketing management : concepts, cases, challenges and trends / by M. Govindarajan.
By: Govindarajan, M.
Material type:
TextPublisher: New Delhi : PHI Learning , 2007Edition: 2nd ed.Description: 314p. : figures ; 24cm.ISBN: 9788120332591.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Central Library Library Annex (Ground Floor) | 658.8 GOV/M (Browse shelf) | 1 | Available | 79432 | |
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| 658.8 GIL/S Services, marketing and management / | 658.8 GOV/M Marketing management: concepts, cases, challenges and trends / | 658.8 GOV/M Marketing management: concepts, cases, challenges and trends / | 658.8 GOV/M Marketing management : concepts, cases, challenges and trends / | 658.8 GOV/M Marketing management : concepts, cases, challenges and trends / | 658.8 GOV/M Marketing management : concepts, cases, challenges and trends / | 658.8 GRE/M Marketing / |
Includes index
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