Marketing management : concepts, cases, challenges and trends / by M. Govindarajan.
By: Govindarajan, M.
Material type:
TextPublisher: New Delhi : PHI Learning , 2007Edition: 2nd ed.Description: 314p. : figures ; 24cm.ISBN: 9788120332591.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Central Library Library Annex (Ground Floor) | 658.8 GOV/M (Browse shelf) | 1 | Available | 79432 | |
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Central Library Old Stack Room | 658.8 GOV/M (Browse shelf) | 2 | Available | 79433 | |
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Central Library Old Stack Room | 658.8 GOV/M (Browse shelf) | 3 | Available | 79434 | |
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Central Library Old Stack Room | 658.8 GOV/M (Browse shelf) | 4 | Available | 79435 |
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| 658.8 GIT/T Taxmann`s marketing management / | 658.8 GIT/T Taxmann`s marketing management / | 658.8 GOV/M Marketing management: concepts, cases, challenges and trends / | 658.8 GOV/M Marketing management : concepts, cases, challenges and trends / | 658.8 GUI/M Marketing management : strategies and progress / | 658.8 HOL/G Global marketing : | 658.8 JAY/M Marketing management : text and cases / |
Includes index
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