Consumer behavior : buying, having, and being / by Michael R. Solomon.
By: Solomon, Michael R.
Material type:
TextPublisher: New Delhi : PHI Learning , 2010Edition: 8th ed.Description: xxv,694p. : ills.,figs. ; 28cm.ISBN: 9788120338333.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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Includes index
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