Marketing research : text and cases / by Rajendra Nargundkar.
By: Nargundkar, Rajendra.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2008Edition: 3rd ed.Description: 533p. : figures ; 25cm 1 CD.ISBN: 9780070220874.Subject(s): MARKETING RESEARCHDDC classification: 658.83
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| 658.83 MAL/M Marketing research an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/R Review of marketing research / | 658.83 NAR/M Marketing research : text and cases / | 658.83 TUL/M Marketing research : measurement and method / | 658.8342 DAT/C Consumer behaviour and advertising management / | 658.8342 DAT/C Consumer behaviour and advertising management / |
Includes index
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