Advertising and promotions : an IMC perspective / by Kruti Shah and Alan D`Souza.
By: Shah, Kruti.
Contributor(s): D`Souza, Alan.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2010Edition: .Description: xxx,987p. : ills.,figs. ; 24cm 1 CD.ISBN: 9780070080317.Subject(s): ADVERTISING | MARKETING-MANAGEMENTDDC classification: 659.1
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Central Library Library Annex (Ground Floor) | 659.1 SHA/A (Browse shelf) | 1 | Available | 78933 | |
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Books
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Central Library Library Annex (Ground Floor) | 659.1 SHA/A (Browse shelf) | 2 | Checked out | 03/12/2020 | 78934 |
Text Book
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Central Library Reading Room (Library Annex) | 659.1 SHA/A (Browse shelf) | 3 | Not for loan | 88590 |
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| 659.1 GUP/A Advertising and sales promotion :concepts and strategies / | 659.1 PAN/B Vigyapan bazar aur hindi/ | 659.1 SHA/A Advertising and promotions : an IMC perspective / | 659.1 SHA/A Advertising and promotions : an IMC perspective / | 659.111 KEL/A Advertising media planning : a brand management approach / | 659.111 KEL/A Advertising media planning : a brand management approach / | 659.111 SHA/A Advertising:planning and implementation / |
Includes bibliographical references and index
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