Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml... et al. .
By: Zeithaml, Valarie A.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2009Edition: 4th ed.Description: 743p. : figures ; 26cm.ISBN: 9780070660076.Subject(s): SERVICES MARKETINGDDC classification: 658.8
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Includes index
78093 RS450.00
78094
78095
78939
81173
81383
81382
81381
81380
92685
93053
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