Marketing management: concepts, cases, challenges and trends / by M. Govindarajan.
By: Govindarajan, M.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: 2nd ed.Description: 312p. : Table and figures ; 24cm.ISBN: 9788120332591.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Includes index
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