Marketing models / Gary L Lilien,Philip Kotler and K Sridhar Moorthy.
By: Lilien, Gary L.
Contributor(s): Kotler, Philip | Moorthy, K Sridhar.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2006Edition: .Description: xv,803p. : Tables ; 22cm.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Includes bibliographical references and index
74289 Rs. 375.00
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