Advertising : principles and practice / by William Wells, Sandra Moriarty and John Burnett.
By: Wells, William.
Contributor(s): Moriarty, Sandra | Burnett, John.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: 7th ed.Description: xxix,892p. : ills.,figs.,tables ; 27cm.ISBN: 9788120333048.Subject(s): ADVERTISINGDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text Book
|
Central Library Reading Room (Library Annex) | 659.1 WEL/A (Browse shelf) | 1 | Not for loan | 74098 | |
Books
|
Central Library Old Stack Room | 659.1 WEL/A (Browse shelf) | 2 | Available | 74099 |
Browsing Central Library Shelves , Shelving location: Reading Room (Library Annex) Close shelf browser
| No cover image available | No cover image available | |||||||
| 659.1 MAC/P The Practice of advertising / | 659.1 ROM/H How to advertise : what works, what doesn`t - and why / | 659.1 SHA/A Advertising and promotions : an IMC perspective / | 659.1 WEL/A Advertising : principles and practice / | 659.111 SHA/A Advertising:planning and implementation / | 659.113 CLO/I Integrated advertising, promotion, and marketing communications / | 659.113 CLO/I Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references, glossary and index
74098 Rs. 425.00
74099
There are no comments for this item.