The practice of marketing management : analysis ,planning , and implementation / william A . Cohen.
By: Cohen, william A.
Material type:
TextPublisher: New York : Macmillan Publishing , 1988Description: x, 695p : Tables, charts ; 26cm.ISBN: 0023231505.Subject(s): MANAGEMENTDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Central Library Old Stack Room | 658.8 COH/P (Browse shelf) | 1 | Available | 17303 |
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| 658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHU/M Marketing : creating value for customers / | 658.8 COH/P The practice of marketing management : analysis ,planning , and implementation / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / |
Includes subject index
17303
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