Advertising and marketing in rural India: language, culture, and communication / Tej K Bhatia.
By: Bhatia, Tej K.
Material type:
TextPublisher: New Delhi : Macmillan India , 2007Edition: 2nd ed.Description: xxvii,327p. ; 18cm.ISBN: 9780230633896.Subject(s): ADVERTISINGDDC classification: 659.1
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Includes bibliographical references and index
73265 Rs. 465.00
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