International marketing / by Philip R Cateora.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2006Edition: 12th ed.Description: xxxiii,697p. : ills.,maps.,tables ; 25cm.ISBN: 0070598797.Subject(s): EXPORT MARKETINGDDC classification: 658.848
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| 658.84 ROS/M Marketing channels : a management view / | 658.848 ALB/I International marketing and export management / | 658.848 ALB/I International marketing and export management / | 658.848 CAT/I International marketing / | 658.848 CAT/I International marketing / | 658.848 CAT/I International marketing / | 658.848 CHE/I International marketing: text and cases / |
Includes index
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