Brand positioning : strategies for competitive advantage / Subroto Sengupta.
By: Sengupta, Subroto.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2007Edition: 2nd ed.Description: xiv,297p. : ills.,picts.,charts ; 24cm.ISBN: 0070581592.Subject(s): MARKETING MANAGEMENTDDC classification: 658.827
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| 658.827 HAI/B Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.827 HAL/D Darwin`s brands : adapting for success / | 658.827 ROY/B Brand management (an Indian perspective) / | 658.827 SEN/B Brand positioning : strategies for competitive advantage / | 658.827 SEN/B Brand positioning : strategies for competitive advantage / | 658.827 SEN/B Brand positioning : strategies for competitive advantage / | 658.827 SEN/B Brand positioning : strategies for competitive advantage / |
Includes index
68126 Rs. 275.00
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