Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
TextPublisher: London : Macmillan , 1990Edition: 4th ed.Description: xiv,845p. : ill.,figs ; 26cm.ISBN: 002941910X.Subject(s): MARKETING RESEARCH-CASE STUDIESDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library Old Stack Room | 658.83 TUL/M (Browse shelf) | 1 | Available | 17299 |
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| 658.83 SRI/C Case studies in marketing : the Indian context / | 658.83 SRI/C Case studies in marketing : the Indian context / | 658.83 SRI/C Case studies in marketing : the Indian context / | 658.83 TUL/M Marketing research : measurement and method / | 658.83 TUL/M Marketing research : measurement and method / | 658.83 TUL/M Marketing research : measurement and method / | 658.8342 ASS/C Consumer behavior : and marketing action / |
Includes appendix and index
17299
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