Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


A strategic nature: (Record no. 61201)

000 -LEADER
fixed length control field 04096nam a22003614a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IN-MiVU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240624132106.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m go d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240624s2021 xxu go 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190055387
Terms of availability GBP191.48
Qualifying information (e-book)
024 7# - OTHER STANDARD IDENTIFIER
Source of number or code DOI:
Standard number or code https://doi.org/10.1093/oso/9780190055349.001.0001
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency IN-MiVU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 363.700973
Item number STR/K
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aronczyk, M.
Relator term author
Fuller form of name (Melissa)
245 12 - TITLE STATEMENT
Title A strategic nature:
Remainder of title Public relations and the politics of American environmentalism /
Statement of responsibility, etc. by Melissa Aronczyk and Maria I. Espinoza.
Medium [electronic resource]
260 3# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent e-book contains 320 pages.
337 ## - MEDIA TYPE
Media type code c
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents<br/>Front Matter<br/>Copyright Page <br/>ExpandFigures and Tables <br/>Abbreviations <br/>Acknowledgments <br/>ExpandIntroduction Public Relations and Its Problems <br/>View chapter<br/>Expand1 Seeing Like a Publicist: How the Environment Became an Issue <br/>View chapter<br/>Expand2 Bringing the Outside In: Managing the “External Environment” <br/>View chapter<br/>Expand3 Environment, Energy, Economy: The Campaign for Balance <br/>View chapter<br/>Expand4 PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus <br/>View chapter<br/>Expand5 Sustainable Communication: Green PR and the Export of Corporate Environmentalism <br/>View chapter<br/>Expand6 The Climate of Publicity: Climate Advocates and the Compromise of PR <br/>View chapter<br/>Expand7 “Shared Value”: Promoting Climate Change for Data Worlds <br/>View chapter<br/>Conclusion: We’re Supposed to Be Engaging <br/>View chapter<br/>End Matter<br/>ExpandAppendix 1 Interviews and Observation Sites <br/>Appendix 2 E. Bruce Harrison Company, List of Clients, 1973–1997 <br/>ExpandNotes <br/>Bibliography<br/>Archives and Libraries <br/>Index
520 3# - SUMMARY, ETC.
Summary, etc. Abstract<br/>A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over 100 years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called “the environment” has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms, and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms, and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems.
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record and CIP data provided by publisher; resource not viewed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Environmentalism
General subdivision Political aspects
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Climatic changes
Geographic subdivision United States
General subdivision Public opinion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and public opinion
Geographic subdivision United States.
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Society and Culture
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Sociology
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Espinoza, M. I.,
Relator term author
Fuller form of name (Maria I.)
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified https://academic.oup.com/book/39011
Uniform Resource Identifier <a href="https://academic.oup.com/book/39011">https://academic.oup.com/book/39011</a>
Link text Click here
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Central Library WWW 2024-06-24 0.00 363.700973 STR/K EB760 2024-06-24 2024-06-24 E-Book

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