| 000 -LEADER |
|---|
| fixed length control field |
00531nam a22001934a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IN-MiVU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201218160121.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201218b2010 New||||gr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788130914756 |
| Terms of availability |
Rs.395.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
main |
| Language of cataloging |
eng |
| Transcribing agency |
IN-MiVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
380.1 |
| Item number |
KAU/E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaul,Subhashini |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Experiential marketing: |
| Remainder of title |
myths and realities / |
| Statement of responsibility, etc. |
Subhashini Kaul |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Viva Books, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii,108p, |
| Other physical details |
illus.; |
| Dimensions |
23cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book Bank |
