| 000 -LEADER |
| fixed length control field |
00771cam a2200301ua 4500 |
| 005 - DATE & TIME |
| control field |
20171214164933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
100317s2010 Ne a g b000 u eng u |
| 020 ## - ISBN |
| International Standard Book Number |
9788120335431 |
| Price |
RS295.00 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
Central Library |
| 041 1# - Language |
| Language |
|
| -- |
NULL |
| 044 ## - |
| -- |
Ne |
| 082 14 - DDC NUMBER |
| Classification number |
658.83 |
| Book Number |
SRI/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Srinivasan, R.. |
| 245 10 - TITLE STATEMENT |
| Title |
Case studies in marketing : the Indian context / |
| STMT |
by R. Srinivasan. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
4th ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
PHI Learning , |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
| Pages |
xvi,352p. : |
| Other Details |
ills.,figs.,tables ; |
| Dimension |
24cm . |
| 653 #0 - Subject |
| Subject |
MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
| -- |
. |
| 365 ## - |
| -- |
RS295.00 |
| 541 ## - |
| -- |
79444 |
| -- |
RS295.00 |
| 541 ## - |
| -- |
79445 |
| 541 ## - |
| -- |
81652 |
| 541 ## - |
| -- |
81653 |
| 541 ## - |
| -- |
81654 |
| 541 ## - |
| -- |
92713 |